Honest NFL team slogans for every team’s New Era Draft Caps

NFL, Sports Biz


The newest line of NFL Draft Caps produced by New Era feature team slogans on the crown and on the sweatband inside. Here’s how those slogans would read if they were honest about each NFL franchise.

The 2018 NFL Draft is less than two weeks away to signal the beginning of a new league year for fans, and the hype has been heightened by the release of a redesigned New Era Draft Caps line on Thursday, April 12. The line, now available on New Era’s web site, lids.com, nflshop.com along with DSG, Fanzz and Lids stores, features a new element that celebrates the history and fan devotion of each NFL franchise.

The crowns of these hats prominently feature a “team slogan” and on the team-colored sweatband just adjacent to the brim is embroidered a secondary team slogan. Ranging from one word to a full phrase, these slogans include nicknames given to the teams by their fans and other words which are easily associated with the particular franchises. They aren’t always the most accurate in relation to each team’s actual on-field performances, however.

The secondary team slogans are inside the hats, so New Era could have easily put a team slogan which is actually honest about the current state of each franchise there. It may not have been the best element to include in terms of promoting sales, however, so it’s understandable why New Era opted to put a message that is more fan-friendly on its hats.

Following are the slogans that New Era might have embroidered into its NFL Draft Cap line for 2018 if New Era had been more concerned with honesty than sales.



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